Reading emails has never been easy on phones and tablets. Just like modern websites, email newsletter design needs to be optimized for different viewports.
Imagine having a non-responsive email newsletter design. It might look good on desktop devices; however, checking it on small screens will look awful with each element misaligned and broken columns. According to EmailMonday, 91 percent of consumers are checking email on mobile devices on a regular basis. This is one of the reasons why you should consider optimizing your email template.
How do you optimize your email newsletter design? While you might think of using the modern way of coding an HTML template using div and external CSS, some email clients such as Outlook and Yahoo Mail use a different…